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Apple Hires Shiva Rajaraman to Boost its Video and Music StrategyShiva Rajaraman

In a bid to boost its video and music strategy, Apple has hired former YouTube and Spotify executive, Shiva Rajaraman. Rajaraman spent 8 years at YouTube, working to secure licensed content from companies like Disney for streaming.  After his tenure at YouTube, Rajaraman spent two years at Spotify working on its video and podcasting efforts, licensing content from Time Warner, Disney and NBC.

Published in Giant Tech Companies

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